Sourcing our collections

The fast fashion culture we’ve grown so accustomed to is harming people and our environment in the most devastating ways. Factory fires, poor working conditions, low wages, child labour, chemicals & pesticides which are causing cancers, mental & physical illnesses in children living in towns & villages where clothing is made, staggering suicide rates amongst cotton farmers & an unmeasurable amount of waste ending up in landfills, are all a result of a production cycle that only takes into consideration the demand for low priced clothing and profit margins. 

Sourcing new fabrics ethically & organically & upcycling denim & other fabric gems from across London & beyond, we do our very best to ensure that people & the environment are not harmed during our creation process. We believe no-one should be exploited in order for our business to be successful. Fabrics are hand-dyed using 100% natural fruits and vegetables. Then, eco inks are utilised to create each individually hand-printed pattern. Our Capsule Wardrobe Collections are being designed with a simple, yet beautiful approach to life in-mind.

Collections made by hand

By hand-making collections in England, we seek to provide well-paid, rewarding work to women who have a desire to work flexibly from home, especially mothers & widows. For many mothers balancing a career & home life is not easy, so we strive to give opportunities to allow for both – Being a stay-at-home mother, but also earning with the prospect to share in & contribute to our vision.

Our Organic Cotton and Bamboo Muslins and Bags are sewn in Kerala, India by a women's co-op called Gramodaya and it is our privilege to work with them. 

Personalisation and style

We love to create one-of-kind pieces, for one-of-a-kind little ones & bags for one-of-a-kind women. In a society where social media can prompt comparison, we're passionate about helping to instil confidence & a belief in how special and valuable we all are. Each item from our collections has the option of arriving with personalised tags and matching luxury recycled gift box & card to be treasured. A beautiful short story about the birth for a new baby gift, or a Superstar or Beautiful Flower poem to celebrate an older child's uniqueness can be added too. ​

Giving at the heart

For every item sold, we gift a motivational 'Love Me' handbook to a vulnerable women or young girl & provide workshops through our Take 7 Simple Steps Programme, to build confidence & inspire positive change. Find out more on 'Our Giving' page.

Creating the change we want to see with simple, beautiful style.


This is just the beginning of our journey. We would love your support on our quest as our brand organically and ethically grows. Follow us on social media....

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